This blog is #2 of 5 of the game changers series I’m writing on things that I’ve done throughout the last 5 years of being a professional photographer that completely changed my business. If you want to read about #1, click HERE!
The second thing that I think has made a huge difference in my photography business is my promo video!
Go ahead and give it a watch and see what you think!
So completely coincidence but actually this morning I read an article from Showit about how 80% of all consumer internet traffic will be video traffic by the year 2019. That means that people will be way more likely to watch a video on the internet than to read or look through photos. As a photographer, this is huge and is an inherent game changer that we can’t control. But if our clients are changing, then we need to too. So there’s the number one reason why you need a promo video, to stay up with the times.
The number two reason is that our clients find us mostly online. Even if they are referred to us by a friend, they still look up our website, see what our Facebook page says, scroll through our instagram feed, it’s inevitable, all your clients are going to meet your virtual self before they meet your actual self. So what better way for them to get to know the real you most accurately through the internet? A VIDEO! You can talk, you can dance, you can portray you most accurately. I am so smiley and so goofy and I love Jesus, working out and coffee. My video tells my clients all of that to a catchy little toon in less than 4 minutes. They already know if I’m going to be a good fit for them just by watching this. This enables me to filter out people that aren’t good fits before they even contact me!
After I launched my promo video, I had a couple clients tell me that they just HAD to hire me after they watched my promo video.
Game Changer #2.
And it wouldn’t be right if I didn’t tell you that Erin Turner Photo filmed my promo video and taught me how to edit video in two days! She’s awesome and if you’re thinking about doing this, you definitely should hire her as your videographer!
The #3 game changer is going to be published Wednesday October 7th at 6 p.m. If it’s after that, then click on over HERE to read about the #3 game changer! If it’s not after that, then the link isn’t going to work quite yet!